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Brand Early, Brand Often, Brand Informative

Brand Early, Brand Often, Brand Informative

That is, in short, the key insight from The ARF Re:Think 2016 conference!

Numerous research by multiple parties has shown that digital ads, particularly, video ads are drastically sub-optimized for digital and many brands are still creating to the standards of TV and delivering across other channels. For effective ad engagement, this needs to change.

This article outlines 5 action items for creating impactful brand messaging on digital platforms.