Referrals! They are the low hanging fruit often ignored in creating a growth engine. Despite the well-documented value of this marketing channel, it is one of the most overlooked, particularly in B2B and high value B2C purchases such as cars and electronics. Even those who understand the value of it do not actively embrace it, leaving money on the table! In this post, I outline how to set up a referral engine that is seamlessly integrated with your operations and continues to create incremental value for the company with minimal ongoing investment.
No matter what product or service you are selling, how big you are, where you are located, which markets you service, you definitely have three assets - Clients, Employees, and Website. The key is to focus on Word of Mouth or Network Marketing and Inbound Marketing.
So, here are three strategies to leverage those assets to the hilt and lose some of the stress you are carrying around on showing growth!