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I mean it belongs in a lab, a hospital, a place for the broken to be fixed!! https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/5d806e30-80f2-4f45-9952-797373369d4f/Screenshot+2023-02-14+at+8.15.22+PM.png INK INSIGHTS - Alchemy Was always suspicious - the fear of the unrelatable - Certainly not Affordable for All A McKinsey study of consumer choices from 2020 showed people prized price and quality as most relevant in making meat purchase decisions. http://www.ashaink.com/insights/2022/4/redefining-stp-for-digital monthly 0.5 2022-04-20 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/2e18708c-4b5a-41a4-a929-2668c1053a19/Screen+Shot+2022-04-19+at+11.44.44+AM.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Source: Digital Advertising in the U.S. 2021 Report by Statista Survey https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/11389094-d060-4fc1-ad66-e1328f39d95e/Ad+targeting+Flow.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/0cd027e5-77f7-4f85-937e-98a7cbe2f96a/Screen+Shot+2022-04-19+at+8.02.14+PM.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/c7dc297a-4564-4f0f-96e6-25eb89621bec/image.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out source: Augustine Fou https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/c4ea3308-b648-495d-8a31-305c81ebccdb/pasted+image+0.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/db3b9bba-e73b-4be9-85d8-876bacfd00ff/Screen+Shot+2022-04-19+at+3.44.46+PM.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/ae250304-1a84-44ba-a6cd-3feca74e11fc/Screen+Shot+2022-04-19+at+12.21.24+PM.png INK INSIGHTS - (Re)Defining S-T-P for Digital - Make it stand out Source: IAB report on 2021 state of digital advertising http://www.ashaink.com/insights/2021/7/future-of-food-cpg-experience-the-eastwest-divide-in-food-perceptions monthly 0.5 2021-07-17 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1626486057616-JQVUOBYSPXY3ZZURDQVH/Screen+Shot+2021-07-16+at+9.40.01+PM.png INK INSIGHTS - Future of Food CPG Experience - The East/West Divide (?) in Food Perceptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1626485002741-NKHYVMR7962YQG0VFRXC/Screen+Shot+2021-07-16+at+9.21.07+PM.png INK INSIGHTS - Future of Food CPG Experience - The East/West Divide (?) in Food Perceptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1626484935846-Y4NC91MKL9Q8IFNHWGXL/Screen+Shot+2021-07-16+at+9.20.59+PM.png INK INSIGHTS - Future of Food CPG Experience - The East/West Divide (?) in Food Perceptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1626485126596-2R479UM7J72A589O0DX2/Screen+Shot+2021-07-16+at+9.25.11+PM.png INK INSIGHTS - Future of Food CPG Experience - The East/West Divide (?) in Food Perceptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.ashaink.com/insights/2016/11/making-food-waste-winnable monthly 0.5 2016-12-05 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1480494500734-JP5HNOCMRMQ3MUQNODXD/image-asset.png INK INSIGHTS - Making Food Waste winnable source: food waste report https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1479936255855-MNNPDP1472V7UN46LEVX/image-asset.jpeg INK INSIGHTS - Making Food Waste winnable courtesy: ashaINK LLC @ University of Florence Ag School https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1480518129616-TMQM8IGGDSMZ8T4GHCZB/image-asset.png INK INSIGHTS - Making Food Waste winnable source: Food waste Alliance https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1480518252507-ZV5HM7JCD79O4BWV4LB5/opportunities+to+embed+with+industry+investment INK INSIGHTS - Making Food Waste winnable https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1480586120529-6BJP9FRI8CR5RPQOF8SW/reFed+Food+Waste+distribution INK INSIGHTS - Making Food Waste winnable Source: ReFED Food Waste Report http://www.ashaink.com/insights/2016/5/5q-test-is-your-pr-an-investment-or-expense monthly 0.5 2016-05-19 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1463513073077-U35SO7IBLI2Q3WKEIIZW/Making+PR+Work+For+You INK INSIGHTS - #5QTest: Is your PR an Investment or Expense? https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1463517472280-DK50NX9SUVPZCI21L4C4/Wheel+of+PR+deliverables INK INSIGHTS - #5QTest: Is your PR an Investment or Expense? https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1463516686395-OLHISF41QNN40509WSZ3/Good+PR+Objectives+%2B+Qualities INK INSIGHTS - #5QTest: Is your PR an Investment or Expense? http://www.ashaink.com/insights/2016/4/future-of-marketing-robot-marketer monthly 0.5 2016-11-29 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1460645848832-3DHTF65BJSRNUKKEQ7EV/image-asset.png INK INSIGHTS - Behold The Age of Robot Marketers! https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1460665261317-UYA23UD5FACO9ILOGMHC/image-asset.jpeg INK INSIGHTS - Behold The Age of Robot Marketers! https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1460660825937-TETHYVK3XH267S32HZGR/Screen+Shot+2016-04-14+at+3.03.12+PM.png INK INSIGHTS - Behold The Age of Robot Marketers! source: comScore 2016 U.S. Cross-Platform Future in Focus https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1460660772409-HOVZJG0Y83XP2O9DHOO0/image-asset.png INK INSIGHTS - Behold The Age of Robot Marketers! source: comScore 2016 U.S. Cross-Platform Future in Focus https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1460661706852-6MHJOBTLGKVA8ZP23AYL/image-asset.png INK INSIGHTS - Behold The Age of Robot Marketers! http://www.ashaink.com/insights/2016/3/do-you-know-your-unbudgeables monthly 0.5 2016-05-17 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1459358690466-DHSRBML3SSDERASA15MX/DON%27T-ADVERTISE-TO-UNBUDGEABLES INK INSIGHTS - Optimizing Ad ROI: Do You Know Your Un-Budgeables? http://www.ashaink.com/insights/2016/3/brand-more-often-informative-arf-insights monthly 0.5 2016-03-22 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1458598740747-S7CCJXTDGUQX4NFZFDB3/image-asset.png INK INSIGHTS - 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Source: Linkedin Study https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1456352928720-8ZEPDPW6WG1156G1BBZ8/image-asset.jpeg INK INSIGHTS - How to Make referrals Work? https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1456415657207-T6W60VIKZMKKSJYQQ8PY/image-asset.png INK INSIGHTS - How to Make referrals Work? Source: customerthink.com https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1456416901618-48IMP6MFQ9IE8BLJ0VAM/image-asset.png INK INSIGHTS - How to Make referrals Work? Source: Linkedin Study http://www.ashaink.com/insights/2016/2/budgeting-marketing-spend-for-early-stage monthly 0.5 2016-02-24 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1455796836287-HHZ9NCV2FQ1EE6AMHIBG/EARLY-STAGE-STARTUP-marketing-SPEND-ALLOCATION.jpg INK INSIGHTS - Allocating Marketing Spend in Early Stage Startups http://www.ashaink.com/insights/2016/2/starting-up-should-you-invest-in-paid-digital-reach- monthly 0.5 2016-02-18 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1455303638387-CNO9KM1F7PAOSOUW6NGU/ROI-Paid-Social-graph.jpg INK INSIGHTS - StartUP strategy: Should You Invest in Paid Social reach ? 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Ways to Boost Your Sales Funnel at No Cost https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1454690355328-QOPB0WW3L3XUMLALKDTM/major-marketing-sales-channels.jpg INK INSIGHTS - Three Ways to Boost Your Sales Funnel at No Cost Source: Marketo https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1454688472806-AHGGQ38ES59JB5JCL7F2/marketing-channel-sales-win-ratio.png INK INSIGHTS - Three Ways to Boost Your Sales Funnel at No Cost Image Credit: Implisit https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1454692332528-DB14NIEVHH8IOJMJPYG7/image-asset.jpeg INK INSIGHTS - Three Ways to Boost Your Sales Funnel at No Cost https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1454685215094-PPPFISWASMXYGT6S3M3T/Screen+Shot+2016-02-05+at+10.13.15+AM.png INK INSIGHTS - Three Ways to Boost Your Sales Funnel at No Cost https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1454695141639-MSEQUXN8HSTTR937PGAK/ink.jpg INK INSIGHTS - Three Ways to Boost Your Sales Funnel at No Cost http://www.ashaink.com/insights/2015/6/three-tips-for-garnering-social-reviews-ethically monthly 0.5 2016-02-02 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1434675544984-L7GX2UM10MPUGNOFWQ4K/image-asset.png INK INSIGHTS - Three Tips for Garnering Social Reviews Ethically http://www.ashaink.com/insights/category/Growth monthly 0.5 http://www.ashaink.com/insights/category/Investing monthly 0.5 http://www.ashaink.com/insights/category/Emotional+Drivers monthly 0.5 http://www.ashaink.com/insights/category/Social+Media+Marketing monthly 0.5 http://www.ashaink.com/insights/category/Food+Innovation monthly 0.5 http://www.ashaink.com/insights/category/marketing monthly 0.5 http://www.ashaink.com/insights/category/Sales monthly 0.5 http://www.ashaink.com/insights/category/StartUp+Strategy 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It is as simple as that. PAGE 16 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1425685190436-0I4YJRNHXK7APAYPPL9E/DSC_0008-1.jpg DEEP - LINZER TART It never fails to bring back the cocooning warmth and rays of streaming sunshine of a warm Summer afternoon spent in grandma’s kitchen. PAGE 27 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1425685273636-PZ3E1GDEMF2ZPPP1POHO/DSC_0332-1.jpg DEEP - ROSEMARY CECINA + SALMON TARTINES Cecina is a Tuscan chickpea cake that is often used as a protein element in sandwiches. This recipe adapts the cecina to play bread rather than meat in this rendition of tartines. PAGE 21 https://images.squarespace-cdn.com/content/v1/52ed0e8de4b009504bb58948/1425685375325-7B9RI5RXXJIZTUSP42TN/DSC_0352-1.jpg DEEP - TACOS WITH PORK BRAISED IN RED CABBAGE When braised long and slow, the cabbage melts into a buttery, silky base that feels wickedly luscious on the palate. 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