No matter what product or service you are selling, how big you are, where you are located, which markets you service, you definitely have three assets - Clients, Employees, and Website. The key is to focus on Word of Mouth or Network Marketing and Inbound Marketing.
So, here are three strategies to leverage those assets to the hilt and lose some of the stress you are carrying around on showing growth!
Email marketing do and don'ts when the goal is to boost volume of social reviews. Reviews are meant to be unbiased, and, on aggregate, reflect the average experience. Hence, while a campaign can target increasing the quantity of reviews, it should not in any way influence the quality of them.
These three tips will tick both checkboxes and maximise the ROI of the email campaign both in direct goals as well as lead to positive brand equity.
